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Typically, sitelinks appear in the top 1-3 positions. Don’t continually search your ads to see if they are live on.

If you are sending visitors to your homepage, then your sitelinks cannot also lead to your homepage. Google Ads sitelinks need to lead to a different page other than your destination URL.Sitelinks are 2-4 additional links you can include in your ad. One of my favorite topics in the world of Google Ads is getting more clicks - in a higher position than your competition - for less! Improved CTR’s lead to a quality score increase, which reduces your CPC. When you enter the top positions for AdWords, they will give you a massive CTR boost by taking up almost double the space of a standard ad on the search engine result page. While there are many ad extensions, which we’ll cover in our Google Ads Help Series, there is one ad extension you should always be running for your business. So what’s the ad extension you should always be running? The Google Ads Extension You Must Run

What does this mean for advertisers? Missing out on the CTR and quality score boosting benefits of ad extensions is putting you at a major disadvantage. Today, we’re going to kick it up a notch with ad extensions.Īs of 2013, Google Ads started including ad extensions into their Quality Score algorithm. In the previous post, you learned 20 ad copy strategies to put your Click Through Rates (CTR) ahead of your competition. Welcome to Day 18 of 100 Days of Google Ads Help.